Powerful yet easy-to-use screen capture, video creation, and image editing tools to create engaging visual content.
Audience / Market
Primary Roles
Deal Reg
Higher Education and K-12
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Technology
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Curriculum
Linecard Category
No
Authorization
Key Needs
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Improved instructional content creation by enabling educators to record, edit, and share engaging video lessons.
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Enhanced communication and training through visual tools that supported asynchronous learning and professional development.
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Streamlined knowledge sharing by making it easy to capture workflows, tutorials, and feedback for students and staff.
Why Sell TechSmith?
Resellers should sell TechSmith products to education customers due to their strong alignment with the needs of educators and students. Here are key reasons:
Ease of Use
Camtasia is designed to be user-friendly, enabling educators to create professional-quality videos without prior video editing experience. Its intuitive interface and comprehensive tutorials make it accessible for beginners while offering advanced features for experienced users
Versatility
The software supports screen recording, webcam capture, audio recording, and PowerPoint integration, allowing educators to produce diverse content types. It also offers flexible sharing options compatible with learning management systems and platforms like YouTube
Enhanced Learning Outcomes
Camtasia empowers educators to create engaging and interactive educational videos, including recorded lectures, tutorials, and personalized feedback. This helps improve student understanding and success in both in-person and online learning environments.
Cost-Effectiveness
TechSmith provides discounted pricing for educators, staff, and students at accredited institutions, making the products more affordable for the education sector
By offering TechSmith products, resellers can meet the growing demand for effective digital teaching tools while supporting educational institutions in enhancing their teaching methods.
Audience Profile
Target Audience
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Teachers
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Staff
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Faculty
Value Delivered
TechSmith’s products like Camtasia and Snagit make creating engaging educational content easy with an extremely quick learning curve and powerful features.
Buyer
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IT Admins
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Teachers / Staff
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Students
User
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Higher Ed / K-12
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Employee Training Roles (Leads, HR, IT)
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Workplace Communications
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Customer Training and Onboarding (Videos for new staff, teachers, students using systems, etc.)
Offering
SnagIt
TechSmith’s Snagit is a powerful screen capture and recording tool that allows you to capture images, videos, and scrolling windows with ease. It also includes advanced editing features, such as text recognition and smart moves, to enhance your visual content and make sharing with others quick and simple.
Camtasia
TechSmith’s Camtasia is an intuitive video editing software designed for easy screen recording and editing. With features like AI-assisted editing, drag-and-drop effects, and a large library of asserts, it empowers creators to produce professional-quality videos for tutorials, marketing, and training with speed and ease.
Screencast
TechSmith’s Screencast is a cloud-based platform for sharing and collaborating on video and screenshot content. It allows to easily upload, organize, and share media with teams or external partners, enhancing communication through features like comments, reactions, and AI-generated captions.
Audiate
TechSmith’s Audiate is an AI-powered tool used alongside Camtasia that simplifies video and audio editing by enabling text-based editing. It automatically generates scripts, translates them, and converts them into natural-sounding voiceovers, enhancing workflows with efficient audio improvement features.
TechSmith Vendor Experts
Amber Roesken
Techsmith Reseller Sales Manager
Andrew Funke
Techsmith Reseller Account Manager
Denise Johnson
Techsmith Product Manager
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