Blog
Expert persepectives driving innovation and success in education technology.
​With over 18 years in sales, I’ve learned that the best opportunities often come from identifying emerging trends that can truly transform industries. Which is why Andrew Funke's recent post on Adobe’s Creativity with AI in Education 2025 Report, drawing on research from 2,801 educators across the US and UK, really struck me. The insights shared in the report highlight the incredible potential of generative AI in education, and the value it can bring to students, educators, and institutions alike. These findings are echoed in Adobe’s Total Economic Impact study by Forrester, which shows that institutions using generative AI tools—like Adobe Acrobat AI Assistant—are not just saving time, but unlocking efficiencies that fuel broader educational innovation.
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Of course, this is where Adobe stands out. Known for its reliable, creative software tools, Adobe has adapted its offerings with cutting-edge generative AI capabilities that support both educators and students in creative, engaging ways.
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1. Lead with the Institutional Impact of Generative AI
​Institutions aren’t just exploring generative AI—they’re already realizing measurable outcomes. A Forrester study commissioned by Adobe found that organizations using Adobe Acrobat’s AI Assistant achieved up to:
​In education, these efficiency gains can help overextended faculty and administrators reallocate time toward high-value work—like mentoring students, refining curriculum, or launching new programs. For resellers, sharing this kind of data shows you understand the real operational pressures institutions face and can offer AI solutions that drive meaningful, campus-wide transformation. ​
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Beyond the numbers, the same study highlighted important qualitative benefits that resonate deeply in education:
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AI Assistant’s built-in attribution and privacy controls help institutions maintain academic integrity while protecting sensitive student data—an essential consideration in today’s learning environments.
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Automating repetitive document work, AI tools improve staff experience and job satisfaction—freeing up educators to focus on students.
For resellers, emphasizing these human-centered outcomes positions Adobe’s tools as enablers of not just efficiency, but trust, and innovation across every level of education.
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2. Fact Drop Stats Around Increasing Student Engagement with AI
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For Adobe Authorized resellers, understanding the depth of Adobe’s Creativity with AI in Education report is a powerful opportunity to demonstrate how connected they are to the industry and how Adobe’s creative AI tools can directly impact student engagement. When resellers share research findings, like the key stats below, education leaders and buyers will surely nod in agreement.
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By introducing students to Adobe’s innovative tools for design, video editing, and content creation, resellers can show how these tools enable students to bring their ideas to life in creative and meaningful ways. Generative AI offers the ability to transform students from passive consumers of information into active creators and communicators.
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Studies show that:
25% - 54%
of Generation Z students report feeling disengaged in school, with many citing boredom in traditional classroom settings.
This issue is not confined to one educational level. The study finds "low student engagement is a significant concern affecting all education levels today."
91% of educators believe that integrating AI literacy into their coursework will enhance student engagement.
34% of educators reported incorporating AI into their curricula due to its positive impact on student retention, attendance, and graduation rates.
3. Speak to Enhanced Communication and Self-Expression Through Generative AI
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Generative AI doesn’t just enhance creativity—it also has the potential to improve communication skills, which are essential for success in today’s world. Many students face challenges when it comes to expressing themselves clearly and confidently, especially when it comes to multimedia communication. Generative AI can help level the playing field by providing students with the tools they need to communicate their understanding of a subject in diverse formats.
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For resellers, this presents another compelling reason to advocate for the adoption of Adobe’s creative AI tools. By incorporating these tools into classrooms, schools can help students build critical communication skills that will serve them long after graduation.
4. Highlight Impacts Beyond the Classroom
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Another significant challenge that many students face after graduation is underemployment. In the United States, approximately 40% of recent college graduates are underemployed, and 73% of those who start underemployed remain in that situation a decade after graduation. One of the key factors contributing to this issue is a mismatch between the skills students develop during their education and the demands of the modern workforce. ​
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Empowering Educators and Students with Adobe's AI Tools
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As the education landscape evolves, generative AI presents a transformative opportunity to enhance student engagement, creativity, and career readiness. For the resellers I work with, this is more than just an opportunity to sell software—it’s a chance to be trusted advisors to educational institutions, helping them select the right tools to meet the needs of their students and stay ahead of the curve.
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By recommending Adobe’s solutions, resellers can help institutions differentiate themselves, enhance their curricula, and offer equitable access to high-quality creative tools across devices and experience levels. This is a key selling point as schools work to bridge skill gaps, improve student retention, and drive enrollment. In doing so, resellers will not only strengthen relationships with their clients but also help shape the future of education by equipping institutions with the cutting-edge technology needed to nurture the next generation of innovators.
Your role as a reseller has never been more impactful. Reach out to me if you want to discuss creating a game plan that transforms education and propels growth for everyone—both you and your clients!