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Expert persepectives driving innovation and success in education technology.
Smarter Citation, Greater Impact: Selling EndNote 2025 in Today’s AI Learning Landscape
Amber Roesken, Sales Manager
05-21-2025
Across education technology, AI is no longer a distant future—it's here. From content generation to administrative automation, both vendors and institutions are racing to leverage the benefits of AI into their work. But as with any transformative trend, the challenge lies in discerning hype from real, practical benefit. Drawing from my experience in education technology, I want to share some insights.
Educators and IT leaders are asking the tough questions: Where does AI make a meaningful difference for students and researchers? How do we deploy it responsibly and effectively? Amid these questions, some tools are beginning to show their value—subtly, intelligently, and with purpose. One such example is the latest release of Clarivate’s EndNote 2025.
At DSS, we see Clarivate’s EndNote 2025 as a prime example of how AI can be woven into academic infrastructure to solve real problems without disrupting workflows. Here’s why this matters—and how institutions and resellers alike can take advantage.
EndNote 2025 AI Features:
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EndNote has long been a staple in reference management, and the 2025 release brings a new layer of intelligence—without abandoning its academic roots. Here’s what’s new: ​
These tools aren’t just flashy add-ons—they’re tightly integrated into EndNote’s core function: to help institutions enhance research output, maintain academic integrity, and save time across the research and writing process.
Edtech Reseller Insights: Selling AI
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As a DSS reseller, you’re not just selling software, you’re helping schools solve critical challenges. Here are a few tips for talking about AI, using EndNote 2025 as an example of how to introduce AI effectively in conversations with your customers.
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Open the Conversation by understanding their approach to AI:
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Dig into their current research process and explore where they could benefit from AI-driven improvements to speed, accuracy, and productivity.
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Ask specifically how their institution is currently exploring or implementing AI in research workflows.
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Discuss ways they are approaching AI to make research more efficient and accurate.
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Explore the obstacles they often encounter during research.
Emphasize the ROI and Key Selling Points
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Save Time on Routine Tasks: Automate PDF imports and retrieve full-text articles in one click—minimizing time spent gathering sources and maximizing time spent on research.
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Write and Publish Faster: The Cite While You Write plugin streamlines the writing process by auto-inserting citations and building bibliographies as you go—now with built-in publishing support.
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Maintain Accuracy and Integrity: Access 7,500+ referencing styles, with auto-updating references and alerts for retracted publications, ensuring high-quality, credible work.
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Collaborate with Ease: Share libraries with up to 1,000 people, set access permissions, and track edits with activity logs—ideal for large teams and research cohorts.
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Integrate with Trusted Academic Tools: Export directly from leading databases like Web of Science and ProQuest, plus discovery platforms like Summon, Alma, and Primo.
Tailor Your Approach to Your Audience ​​
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What These AI Advancements Mean for Selling Edtech
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​This EndNote 2025 release from Clarivate shows what thoughtful AI implementation looks like: focused tools solving real problems in education without compromising academic rigor.
For educators, it’s a glimpse into a future where AI truly supports, not replaces, scholarship.
For vendors, it’s a model of product evolution. EndNote 2025 isn’t just another AI upgrade. It’s a smarter way to support the research lifecycle.
For resellers, it’s a powerful value proposition.
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To learn more specifically about EndNote - check out our webpage.
Reach out to me if you are interested in talking about using AI as your door opener!
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