Blog
Expert persepectives driving innovation and success in education technology.
Sales + Marketing Drop the Mic: The New EDU Showcase Is Here
Andrew Funke, Account Manager
08-13-2025
As a resident of Music City (Nashville, Tennessee), I live for the experience of live music. Music festivals are my favorite, especially since they offer a chance to discover incredible new artists across every genre, from singer-songwriters to hard-rocking bands and bass-thumping EDM DJs. While I always enjoy seeing a festival lineup poster, I've always wished they were more interactive. Wouldn't it be great to hear a preview of each artist's music as you browse the list?
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That spirit of collaboration is the inspiration for a new tool I'm excited to share. Like a great band, the best resources are born when our teams work together. So, I pitched a concept I dreamt up to bring Sales and Marketing together to create a new resource for you, our partners. The goal was simple: to make an "easy button."
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We realized our line card is great, but line cards don’t always explain the what and why. What does the software actually do? Why does it matter to an end user in a classroom or on a campus? We needed an asset that repositioned the information in a simple way—something that shows what we sell, what it does, and why it matters.
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​That's where the new EDU Showcase comes in; it’s a flipbook of vendor solutions!
Streamlined Vendor Information at Your Fingertips
Whether you're prepping for a pitch or onboarding a new rep, this single resource brings everything together in one place. It's not just a list of vendors; it's your go-to guide for a quick, confident overview. Each vendor page in the EDU Showcase includes:
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What it does and who it serves: K–12, Higher Ed, or Nonprofit.
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Key roles it supports: Technology, Administration, Curriculum, or Purchasing.
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Customer benefits and use cases: The compelling story behind the product.
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Essential channel details: Deal registration, authorization, and direct links to vendor webpages. ​
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We've detailed 16 of our trusted education vendors, including Adobe, GoGuardian, Grammarly, Vivi, Itopia, Wasabi and more! It’s a comprehensive look at everything from creativity tools to cloud infrastructure and student safety. As one of our partners put it, “It lays out everything we were going to ask for!”
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Grab It. Use It. Share It.
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Bookmark the EDU Showcase, use it as a reference during your calls, and pass it along to your team. Whether you're deep in back-to-school season or planning your next outreach, I’m betting it’s going to be your new favorite track!
Sample of vendor page in the EDU Showcase (Adobe).
Why It’s Your Sales Sidekick
This EDU Showcase was designed to save you time and help you sell smarter:
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No guesswork: you’ll know exactly how to talk about each solution.
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No digging: deal reg links, key info, and webpage links are right there.
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No jargon: just real benefits for real customers.
This is just the beginning, I can envision an even more interactive showcase. What I need your help with is feedback.
Please check out the new DSS EDU Showcase and let us know what you think. Is there more that we can add to make it even better?
I’m sure there is, and I look forward to the conversations that this will create. We here at DSS want to be your go to source for all things EDU software, it’s this collaboration that will continue to make our partners successful within the education vertical. We look forward to working with you and supporting all your end user’s software needs.
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